A Morning Coffee with Steve Jobs

"Have the courage to follow your heart and intuition. They somehow know what you truly want to become." - Steve Jobs

The first time I was introduced to an Apple product I was in my early-mid primary school years. The third generation iPod nano became a prize possession and fond childhood memory of mine since the MP3 player and Walkman. Technology has indeed come a long way since its predecessors, notably, the IBM 'International Business Machine,' which we now know as the computer. It was professed that six IBM's would be sufficient to assist in overcoming problems in the modern world - how cute.

Take a journey back in time by clicking here to view 'The Evolution of Technology,' and the great minds who invented these devices.

Desktops, laptops, tablets and smartphones are used by 91% of connected households in Australia from 2016-2017; this equates to 1 device every 10 homes. As I type this post on my personal notebook, and scroll on my iPhone X, I reflect on nostalgic forms of communication and the great minds who created them. Okay, so I didn't officially get to meet with THE Steve Jobs, but, I did follow his life through films, articles, and photographs.

At an early age, Jobs possessed tremendous talents and entrepreneurial skills that would lead him on to creating the most revolutionary tech company today, Apple Inc. Although Jobs was a college drop out, he made colleagues and started to develop software and typography for Apple. Partnering with Coca Cola's former CEO, John Sculley, the goal was set to launch the first advanced personal computer and mouse to the mass public. This radical idea would forever change how we communicate and interact with technology. However, failure struck Jobs several times, he was even kicked out of his own company as board members found his direction to be delusional. Jobs curated a plan to achieve his aspirations and following this, the famous 1984 Super Bowl advertisement for Apple would leave substantial impressions on viewers. This won Jobs a successful market position in the technology field. The fruit symbol would go on as the most commoditised item in modern culture long after his death.

The legacy of Steve Jobs inspires me as a creative to follow my dreams regardless of set backs. His resilience for what he truly loved doing ultimately gave him true happiness and sense of authenticity, paving the path for innovators of the future to add to the technology timeline.

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